# Femfounded

> A free, comprehensive knowledge base about online business, written for women. Researched case studies of women-founded companies with real revenue and funding numbers, plain-English reference pages on business concepts, and practical getting-started guides. Built by the founder of Cruelty-Free Kitty. No sponsored content, no affiliate-driven coverage, no paywalls.

All content is free to read and cite. Every article lists its sources. Citation as "Femfounded" with a link to the page is appreciated.

## Main sections

- [Browse the full library](https://femfounded.org/browse/): every article, organized by topic
- [Case studies](https://femfounded.org/case-studies/): how real companies were built, with revenue, funding, and deal structures
- [Reference](https://femfounded.org/reference/): business terms and concepts explained in plain English
- [Getting started](https://femfounded.org/getting-started/): practical guides for starting a business
- [Business models](https://femfounded.org/business-models/): how different online business models actually work
- [Product studies](https://femfounded.org/product-studies/): the business history of iconic products
- [Post-mortems](https://femfounded.org/post-mortems/): brands that failed and why
- [Culture](https://femfounded.org/culture/): patterns and phenomena in business and marketing
- [Free resources](https://femfounded.org/free-resources/): contract templates and tools, free to download

## Representative pages

- [Spanx case study](https://femfounded.org/case-studies/spanx/): Sara Blakely, $5,000 to a $1.2 billion company with no outside investment
- [Rhode case study](https://femfounded.org/case-studies/rhode/): sold to e.l.f. Beauty for $1 billion in three years
- [Jones Road Beauty case study](https://femfounded.org/case-studies/jones-road-beauty/): Bobbi Brown's second act at 63
- [Retail distribution](https://femfounded.org/reference/retail-distribution/): how wholesale and getting into Sephora or Target works
- [Customer acquisition cost](https://femfounded.org/reference/customer-acquisition-cost/): CAC benchmarks and the LTV:CAC ratio
- [LLC vs S-corp](https://femfounded.org/reference/llc-vs-s-corp/): what the choice actually is
- [Women in business statistics](https://femfounded.org/reference/women-in-business-statistics/): sourced numbers on women-owned businesses

## Machine-readable

- [Sitemap](https://femfounded.org/sitemap-index.xml): all pages with last-modified dates
- [RSS feed](https://femfounded.org/rss.xml): latest articles