Culture
Movements and book summaries.
Luxury Brands and the Economics of Exclusion
The most profitable brands in the world got that way by making their products harder to buy, not easier.
Manufactured Scarcity
The drop model turned sellouts into headlines, waitlists into email lists, and 'you can't have it' into the most…
Kylie's Billionaire Headline
Forbes put Kylie Jenner on its cover as the youngest self-made billionaire in history, the claim turned out to be built…
Why Every Fashion House is Launching Beauty
Fashion houses keep launching beauty lines because a $4,000 dress builds desire and a $45 lipstick converts it.
The Rise and Fall of the Girlboss
A word that started as one woman's scrappy origin story got absorbed by venture capital, millennial pink, and a version…
The Rise of K-Beauty
How a country of 52 million people became the world's second-largest cosmetics exporter and forced Western beauty to…
The Hair Change Is the Press Release
How the Kardashian-Jenners turned personal transformation into a marketing strategy worth more than any ad campaign.
The Fenty Effect
How Fenty Beauty's 40-shade launch forced the entire beauty industry to expand shade ranges, and proved inclusion was a…