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304 entries · 22 topics · updated weekly

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304 entries

Brand Stories

Fashion and Luxury

Hermès Chanel Louis Vuitton Tory Burch The Row Jacquemus Reformation Rent the Runway Diane von Furstenberg Aritzia Mejuri Wildfox Selkie Girlfriend Collective Kendra Scott Cuyana Draper James

Tech and Platforms

Canva Bumble Stitch Fix Unwell Network theSkimm 23andMe

Iconic Products

Chanel No. 5 Chanel 2.55 and Classic Flap Charlotte Tilbury Pillow Talk Stanley Quencher Hermès Birkin Bag NARS Orgasm Blush Levi's 501 Clinique Black Honey Louis Vuitton Speedy Rhode Lip Peptide Treatment Glossier Boy Brow Dyson Airwrap

Post-Mortems

Ami Colé Yummy Pop The Kardashian Kard

The Reference Desk

Getting Started

How to Find Your Business Idea How to Design a Logo and Visual Identity How to Name Your Brand How to Price Your Products How to Build an Email List How to Search a Trademark How to Register a Trademark How to Form an LLC How to Start an Online Business Starting an Online Business With No Money Online Business Models Making Money on Instagram Affiliate Marketing

Money and Margins

Margins and Profitability Gross Margin EBITDA Unit Economics Customer Acquisition Cost (CAC)Lifetime Value (LTV)Average Order Value (AOV)Cost of Goods Sold (COGS)Return on Ad Spend (ROAS)Working Capital Net Terms (Net 30, Net 60, Net 90)Inventory Financing and Factoring Valuation Brand Equity Cash Flow Pricing Strategy

Funding Your Business

Venture Capital Seed Round Series A, B, C, and D Dilution Down Round Bootstrapping Dumb Money Equity and Ownership

Selling Your Products

DTC (Direct-to-Consumer)Retail Distribution Getting Into Sephora Getting Into Ulta Beauty Getting Into Target Getting Into Whole Foods Sephora Accelerate Getting Into Credo and Clean-Beauty Retailers Clean Beauty Retailers Retailer Accelerator Programs Line Sheet How to Pitch a Retail Buyer Wholesale Pricing and Terms Retail Broker FDA Cosmetics Regulation and MoCRA Cosmetic Contract Manufacturing Cosmetic Packaging Fill and Finish GMP and Batch Testing Beauty Sampling Programs Private Label Beauty Product Formulation Stability and Compatibility Testing Cosmetic Claims and Marketing Rules INCI and Ingredient Labeling Shelf Life and Period After Opening (PAO)Fragrance Regulation (IFRA)Microbial and Preservative Testing Country-of-Origin and "Made in USA" Labeling Pop-Up Shops Planogram Return to Vendor (RTV)Consignment Keystone Pricing MSRP MAP (Minimum Advertised Price)Slotting Fees Markdown Money Sell-Through Rate Sell Sheet Scaling a Product Business Omnichannel 3PL (Third-Party Logistics)Co-Op Marketing Trade Spend EDI (Electronic Data Interchange)Chargebacks Retail Chargebacks Returns Management Product Development White Label vs. Private Label vs. Contract Manufacturing Vertical Integration MOQ (Minimum Order Quantity)Franchise Model

Marketing and Algorithms

Influencer Marketing Earned Media Interest Media Algorithm Instagram Algorithm TikTok Algorithm LTK (Formerly RewardStyle)SEO (and AEO / GEO)Email Marketing

Business Structure

LLC (Limited Liability Company)LLC vs. S-Corp LLC vs. Sole Proprietor EIN: How to Get One and Why Registered Agent Operating Agreement Sole Proprietorship S-Corp Sole Prop vs LLC vs S-Corp Sales Tax and Resale Certificates Product Liability Insurance Finding a Manufacturer DBA (Doing Business As)Setting Up Shopify Payment Processing

Freelancing

UGC Creators How to Price Your Freelance Services Freelance Contracts Cold Pitching Brands Building a Freelance Portfolio With No Clients Freelance Taxes

Exits and Deals

Acquisitions and Exits IPO Brand Licensing vs. Ownership

Intellectual Property

Intellectual Property Trademark Copyright Patent USPTO Trade Secret NDA

Industry

Women in Business Statistics Celebrity Beauty Brands Kendo Brands LVMH The Richest Women in the World Public Apologies in Business The Illusion of Choice Consumer Packaged Goods (CPG)

Tools

Flodesk vs. Mailchimp Link Ninja (LTK)

More

The Blogger's Guide to Affiliate Links: rStyle, ShopStyle, Amazon, and More

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