The Library

Getting Started

Step-by-step guides to launch your business.

10 entries

Your price is the loudest thing your brand says.

I grew an email list to 100,000 subscribers.

A screen-by-screen walkthrough of filing your own trademark through the USPTO Trademark Center.

A trademark search is free, takes a few minutes, and is the cheapest way to avoid an expensive rebrand.

Your logo matters less than you think, and consistency matters more.

You will agonize over your business name far more than your customers ever will.

Most advice tells you to look inward at your skills.

Nine steps, a $50-500 filing fee, and about an afternoon of work.

The complete sequence from idea to first customers, in order.

Bootstrapping a business with $0 upfront: paths, tools, and realistic timelines.