The Ultimate Business Playbook for Women, by Women.
Free research for women building something. Real numbers, real strategies, no paywalls.
One email a week. New case studies, culture pieces, and business research.
Getting Started Starting an Online Business With No Money No savings, no investors, no trust fund. Here's how to actually do it. Culture Luxury Brands and the Economics of Exclusion Why luxury brands don't want everyone to buy their products. Culture The Rise and Fall of the Girlboss What happened, what we learned, and what replaced it. Culture The Hair Change Is the Press Release Why a new look is never just a new look. Mindset Crabs in a Bucket Why the people closest to you might be the ones holding you back.
Brand Stories
The founders, the numbers, the deals.
Glossier Emily Weiss, DTC beauty pioneer Spanx Sara Blakely, $5K to $1.2B Rare Beauty Selena Gomez, $2B+ valuation The Row Olsen twins, $1B, zero advertising Skims Kim Kardashian, $4B valuation Drunk Elephant Tiffany Masterson, sold for $845M Pat McGrath Labs $1B valuation, then bankruptcy Poppi Allison Ellsworth, sold for $1.95B
Iconic Products
How individual products became cultural phenomena.
Chanel No. 5 Best-selling perfume in history, since 1921 Dyson Airwrap How a hair tool became a status symbol Stanley Quencher How a century-old brand went viral Rhode Lip Peptide How one product built a brand NARS Orgasm Blush The product that funds everything else Clinique Black Honey Went viral at 50 years old
Culture & Industry
The forces shaping how business actually works.
Start Here
Practical guides for building something from scratch.
Look It Up
Business terms, legal concepts, and industry mechanics explained like a person wrote them.
From the founder of Cruelty-Free Kitty, the world's most trusted cruelty-free brand database.